Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.alliance-er.com (the “Site”).

Alliance Estate Research complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) as set forth by the U.S. Department of Commerce.  Alliance Estate Research has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF.  If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and data/time stamps.
  • “Web beacons,” “tags,” and “pixels,” are electronic files used to record information about how your browse the Site.
  • We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

 ACCOUNTABILITY FOR ONWARD TRANSFER

Alliance Estate Research will transfer Personal Data to third parties only for limited and specific purposes. We will obtain assurances from our Agents that they will safeguard Personal Data in a manner consistent with this Policy. Examples of appropriate assurances that may be provided by Agents include: (a) a contract obligating the Agent to provide at least the same level of protection as is required by the relevant Data Privacy Framework Principles; (b) the Agent’s certification that they participate in the EU-U.S. Data Privacy Framework Principles; or (c) being subject to EU Data Protection Directive (EU Directive 95/46/EC) or being subject to another European Commission adequacy finding. Alliance Estate Research recognizes its responsibility and potential liability for onward transfers to Agents. Where Alliance Estate Research has knowledge that an Agent is using or disclosing Personal Data in a manner contrary to this Policy and/or the level of protection as required by the Data Privacy Framework Principles, Alliance Estate Research will take reasonable steps to prevent, remediate or stop such use or disclosure.

If Alliance Estate Research transfers Personal Information to non-agent third parties acting as a Controller, Alliance Estate Research will obtain assurance from these parties that they will provide the same level of protection as is required under the principles unless a derogation for specific situations under European data protection law applies.

YOUR RIGHTS

If you are a European Union resident whose personal data is covered by this Data Privacy Framework, you have the right to access such personal information we hold about them and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European Union resident we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

CHOICE

You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For information on how to disable cookies visit http://www.allaboutcookies.org.

To opt-out or to request your personal data be updated, corrected, or delete, contact us at: info@alliance-er.com , or write to us at: 100 Iron Point Circle, Suite 100, Folsom, California, 95630, U.S.A.

THIRD PARTY DISCLOSURE

We may disclose personal data that our customers and users provide to our subsidiaries and affiliates. We may disclose personal data if required to do so by law or legal process or in response to lawful requests from public authorities, including to meet national security, public interest or law enforcement requirements.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to info@alliance-er.com

ENFORCEMENT

Alliance Estate Research participation in the EU-U.S. Data Privacy Framework Principles is subject to investigation and enforcement by the Federal Trade Commission (FTC).

In compliance with the Data Privacy Framework Principles, Alliance Estate Research commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our EU-U.S. Data Privacy Framework Principles policy should first contact Alliance Estate Research at: U.S.A. info@alliance-er.com or by mail at 100 Iron Point Circle, Suite 100, Folsom, California 95630, U.S.A.

Alliance Estate Research has further committed to refer unresolved privacy complaints under the Data Privacy Framework Principles to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

Under certain conditions detailed in the EU-U.S. Data Privacy Framework Principles, you may be able to invoke binding arbitration before the Data Privacy Framework Panel to be created by the U.S. Department of Commerce and the European Commission. See  https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf

CHANGES

Alliance Estate Research may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Privacy Policy effective: January 1, 2024